Gen Emirates | The qualified partner to sell, produce or develop your business in the Emirates.
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Gen EMIRATES is the bridge to the United Arab Emirates; It provides the prerequisites to companies to have a stable and lasting in the UAE

Gen EMIRATES is a “navigator” designed to lead entrepreneurs in a competitive and very complex arena; this allows to accelerate market penetration as outlines the optimal routes for the development in the EMIRATES. territory.

Gen EMIRATES is a “one stop source” company as it offers the full range of services to companies who wish to start a commercial branch, set up a production site or simply sell in the UAE.

Gen EMIRATES reduces the cost of penetration thanks to the know-how acquired over time and the structures already in place shared with other customers

Gen EMIRATES simplifies access to the market as deals on behalf of companies about all process of penetration and development in the United Arab Emirates, from the “theoretical” phase of market analysis phase to “practice” of direct implementation in the territory

Gen EMIRATES offer to enterprises to “host” their branches in the start up phase at its facilities in the United Arab Emirates, avoiding making initial investments in offices and staff


Gen EMIRATES has both Europeans and Emiratess professionals , that live and work in both both continents; they provide support at all stages of development with expertise in various business functions.

Our staff have high levels of training and competence:

  • partners were business owners or managers in companies with foreign branches; This allows them to know the decision-making mechanisms and anxieties to be faced in defining the strategies and investments needed to develop a new market
  • consultants have a well defined specialization: market analysis, administration, marketing, logistics, sales, etc; This allows them to have skills in all business functions.
  • team members have expertise in clearly defined areas (eg mechanical, cosmetics, clothing, etc.): this allows you to get to know the internal dynamics of specific sectors

The presence of personnel in Europe and the Emirates ensures continuity:

  • in Europe, the staff is still the main point of reference of the managers of customers, with whom they share solutions and strategies for an effective entry into the United Arab Emirates; in Europe studies ad business plans and feasibility plans are developed
  • in the UAE, the staff supports compagnie on the territory ; local staff ensures a direct presence and provides legal services, administrative and logistics.


The team in the UAE
  • Shabab Al Bastaki – Partner (Dubai)
  • Renato Castiello D’antonio – Project Manager (Dubai – UAE)
The team in Europe
  • Nicola Walter Palmieri, Avvocato (Lugano, CH)
  • Vittorio Agnati, International business developer (Milano, IT)
  • Mauro Bandelli, Direttore esecutivo (Milano, IT)
  • Cosimo Pieri, International business developer (Milano, IT)
  • Adriano Marrucci, Project Manager (Bologna, IT)
  • Barbara Campeol, CRM & Digital consultant (Milano, IT)
  • Davide Messa, Financial Consultant (Milano, IT)
  • Yuri Poletto Business developer (Dublino, IR)

Our Team in Detail


Shabab Al Bastaki – Partner (Dubai)

Emirati, entrepreneur, investor, business owner, and successful “trait d’union” between companies and Government Institution. He is been developing the family activity of business services started by his father in 1971. Since he entered in the company Dubai has changed widely and Shahab has been pivotal in the development of the family venture providing various specialized services from company formation, business setup, bookkeeping, legal services as well as recruitment services. Today he is a member of the “Sheikh Mohammed Bin Rashid Young Entrepreneur program” and offers services to companies associated with the main Institution: Dubai Economic Department, Dubai Court, Ministry of Labor, Dubai Health Authority, Emirates Identity Authority, and Dubai Naturalisation & Residency Department.

Renato Castiello D’antonio – Project Manager (Dubai)

Italian, previously working in the University sector in Italy where he created the orienting section. Studies in Political Science and specialized in Ngo operation in crises zone. In Dubai since 2007 is an expert of start-up and company formation for new venture in United Arab Emirates. He has been consulting several companies as business and marketing planning, financial controller, business development, and administrative organization. His insight view of the market are the results of a large network he has been able to create since 2007.


Nicola Walter Palmieri – Lawyer (Lugano, CH)

Nicola is a lawyer with decades of experience, registered in the Registers of lawyers in New York and Montreal. It has been the General Counsel of leading companies (BASF Corporation, Montedison and finally Parmalat), where he has worked on corporate matters, financial, relationships with supervisory authority, bankruptcy and related litigation (including class actions). He lived over 25 years in the United States and is the author of numerous books and publications in Italian, English and German.

Vittorio Agnati – International business developer (Milan, IT)

Vittorio is an entrepreneur and manager in the machinery industry with a great experience and expertise in the field of internationalization, with focus on development of sales network, strategic alliances and Joint Venture

In Gen EMIRATES Vittorio has the role of business consultant for communications and International Strategies to identify specific procedures and innovative processes for market penetration

Vittorio has been Chairman and Member of the Executive Council of Associations and Federations Italian and European manufacturers of capital equipment for the performance of industry and manufacturing processes.

Mauro Bandelli – Partner (Milan, IT)

Mauro manages the analysis and business development directly with companies and / or trade associations and business networks; defines and shares with the Headquarters of client companies business plans and operational activities to be implemented in the UAE.

Mauro has many years of experience in marketing / business for Italian and multinational companies, including Vodafone and Hutchison Whampoa; he has a degree in Economics from the University of Pisa and a Masters in Business Administration at the SAA-Management School of the University of Turin.

Cosimo Pieri – International business developer (Milan, IT)

Trusted Advisor in Information Management Solutions with experience in Internationalization , and specifically for Sales Operations Infrastructures ( direct and via Channels).

Has developed business plans and actions with strategic and tactical alliances with End Users and Pro Active Partners to deliver qualitative and quantitative Return of Investment Value , in local and international landscapes.

In Gen EMIRATES Cosimo has the role of business projects advisor to propose specific and innovative solutions to create value in processes of End User and Vendors .

Member  of ALDAI council work group to support Internationalizations and Innovation  .

Adriano Marrucci – Project Manager (Bologna – Italy)

Adriano is an expert in logistics and supply chain management in particular in the production and distribution of beverages; He has worked on the design / optimization of the logistics network of a major multinational with the aim of maximizing the service while minimizing costs associated with it. Adriano has a decade of experience in managing complex projects working for  International Team. He has a degree in Electronic Engineering from the University of Bologna.

Barbara Campeol – CRM & Digital Consultant (Milan, IT)

Barbara has more than 13 years of experience in the telecommunications market B2B, built in functions other than the client portfolio management, sales and digital; Barbara has extensive experience in the management of the customer base through various contact channels: direct mail, call center, telesales, web; she has marketing skills, as well as analysis and business intelligence (management of databases, tools for analysis and management of customer relations). In the last four years has gained extensive experience in e-commerce and e -CRM

Davide Massa – Financial Consultant (Milan, IT)

Davide has over than 20 years of experience acting for several Italian Banks (domestic – Banca Popolare di Milano) and foreign (District Manager – Citibank).

In Gen EMIRATES Davide supports companies wishing to undertake a project of internationalization by seeking the best sources among bank financing and non traditional or innovative ones. During his functions David manages the search for new loans and preparation of the plan of the financial costs of the project, Report company-bank and quarterly reports dedicated, CRBI control (Central Credit Bank of Italy), research and management notices required by the so-called soft loans

Yuri Poletto – Business developer (Dublin, IR)

Yuri is a B2B insurance business development consultant delivering professional services to international insurance providers interested to expand in the Italian insurance market.
He has a comprehensive knowledge of the insurance industry, and solid and profitable business relationship with main Italian insurance intermediaries and with key industry leaders and influencers; he operates in Dublin and Milan; Yuri has a degree in Business administration.

Press review and Events


On October 23rd, at 10.00 am, at SMAU tradeshow in Milan (IT), Gen EMIRATES will hold the workshop “Let’s do business in EMIRATES”; we will talk about how companies working ITC and technology sectors and  can develop their business in the EMIRATES

See SMAU 2015 website


On October 26st, at 2.00pm, at Host2015 tradeshow in Milan (IT), Gen EMIRATES will hold the workshop “Let’s do business in the EMIRATES”; we will talk about how companies working in Ho.Re.Ca., foodservice, retail, GDO e hotellerie sectors can develop their business in the UAE

See Host 2015 website


Jan 25th, 2016 at 15.30pm, at Sigep tradeshow in Rimini (IT) Gen Emirates will hold the workshop “Let’s do business in the Emirates” we will talk about how companies working on raw materials, basic products, plant, machinery, furnishing and fittings for the artisan gelato, pastry shops, cafés and artisan bakeries segments can develop their business in the EMIRATES

See Sigep 2016 website



The UAE market is the third largest market in the Middle East after Iran and Saudi Arabia, is the most important market in the area of re-export to the European companies and is always very interesting for a number of elements are easily understood:

  • The UAE economy is very solid, thanks to oil revenues and an economic policy of diversification of investments to decrease the percentage of revenues from the sale of oil and gas than the annual GDP. The market still has a high concentration of HNWIs (High Net World Individual) and a fairly high tourist flow. Dubai has more than 10 million tourists a year and the main airport, Dubai International Airport, recorded in 2014 over 70 million transits with an economic impact for the city of more than 26 billion dollars.
  • The political system is stable and careful to the development both of startups and existing companies
  • Emirates bureaucracy has clear and simple rules, is transparent, does not hinder the development but is at the service of companies, provides quick responses for authorizations and resolutions
  • There are real incentives (tax credits, low cost loans, etc) to companies that invest and hire local staff
  • the cost of energy is minor compared to that Italian
  • The labor market is flexible, oriented to meritocracy

The “Made in EU” for Emiratess it is synonymous with quality, history, culture; for example the Made in Italy is always appreciated, even in areas not strictly consumer as mechanics

The UAE currency, the Dirham, is secure and can be freely converted to a fixed rate versus the US dollar; there are no restrictions on profit transfer or capital repatriation; low tax rate applied to imports (about 5% for almost all goods) and no taxes are requested for items imported in the free zones.

Moreover, in free tax zones no taxes must be paid by individuals or companies

In addition, the financial risk is minimal (credit rating Aa3 by Moody’s). These factors, combined with a strategic location, excellent infrastructures and and a great and pleasant enviroenment, stable and safe, help to encourage investment.

Not surprisingly, the UAE are among the Middle Easter and GCC countries considered most attractive for foreign direct investment in 2006; it ensures the 60% of the flow of such capital flowed into the region.

But the country has certainly taken a complacent attitude, and more efforts are done to promote a favorable regulatory environment and challenging for companies.

For example, amendments to the Companies Act to streamline procedures are currently being approved;

Federal Commercial Law, which requires the presence of a local partner with 51% for companies located outside of free zones is revised; the Ministry of Economy is to complete the draft of the law on competition, which should further help in the fight against cartels; finally, the Government is working on introducing a foreign investment law that will further increase competition in the private sector and, therefore, will reduce inflation. They have already introduced a number of measures to contain inflation: recently passed a law to protect consumers, and at the level of individual emirates have been undertaken several initiatives to set the ceilings of rents, in order to meet the increase in rents .

Finally, since 1994, the UAE is member of the General Agreement on Tariffs and Trade (GATT) since 1996 and are one of the members of the World Trade Organisation (WTO).

The UAE is also a member of the Great Arab Free Trade Area (GAFTA) in which all the states of the Gulf Cooperation Council (GCC), and are currently negotiating free trade agreements with the EU, the U.S. and Australia, as well as having embarked on negotiations, either individually or within the GCC, with respect to several regional trade agreements.

The Most common mistakes

– Think of exporting a product and not internationalize the company

One of the common mistakes is to think that send a container of the products in the United Arab Emirates it is enough to easily find a distributor or get an agent to represent their company.

Not only many times you need to change radically the product but adaptation must involve the entire company that needs to get the processes and service levels that meet UAE standards.

 – Start activities without careful preparation

Many business owners assume they already know how to move in the United Arab Emirates because they had some contact in the area, no doubt you may have received misinformation or incomplete, albeit in good faith.

Very popular is the illusion to believe that the United Arab Emirates is an easy market because they speak only one language, the rules are simple and the Emiratess are “easy people”. It is completely wrong: the UAE market is “super-crowded” with competitors coming from all over the world; therefore it is expensive, competitive and sometimes has some forms of protection; it is very risky to invest in the United Arab Emirates, without a thorough market research and a solid business plan.

Believe that own competitiveness can be based only on the technical level / quality of the product.

Many business owners think it is enough to have an excellent product to sell easily in the EMIRATES: it is wrong; to have a product / service above the average is the minimum requirement to enter in the EMIRATES. market, but not enough; having a great product is only the first step in a long journey that characterizes the development of a commercial development in the EMIRATES.; many efforts are required in the creation of sales networks or in the definition of commercial partnerships, which require time and money; also the more the product is exclusively the more investment is needed in your brand.

It should also be pointed out that the EMIRATES. market is a “PR market” and so it is important not to underestimate the importance of trade shows, seminars, etc., and all your marketing / promotion actions that support the sale of any product / service.

– Behave in the UAE as in their own country

One of the most common mistakes is to think to operate in the United Arab Emirates, as in your country, for example between Italian, German or French. Many times entrepreneurs underestimate the cultural differences between the two countries; it is neededto to be very careful to written rules and especially those that are not written in the culture of Emirates business.

– To assume that set up and manage a branch in the United Arab Emirates involves high costs

The set up of a legal entity with limited liability in the EMIRATES. is a very quick operation that can be done without moving from own country and ay very low cost: the set up of a legal entity, typically a Corp or an LLC, costs a few thousands of dollars (assuming very simple agreements among shareholder) and does not require a minimum share capital; the legal entity may reside at a lawyer, a CPA or an office of their choice.

The management of a legal entity in the EMIRATES. requires very low fixed costs and variable depending on the actual volume of activity; Such management can be carried out without direct employees on EMIRATES. territory, and all activities can be monitored from headquarters in Europe.

The establishment of a legal entity shall include the possibility of having a EMIRATES. checking account , it allows to operate as a local company as well as having a much easier administration with Emirates customers.

Manage your business from own native country

Many times it happens that companies invest thousands of euro in tradeshows and visits to customers reaping great expressions of esteem for their products; unfortunately this commercial development is totally nullified by the fact that after a few days there is no one in the area that will continue to feed it; It is in fact a big mistake to underestimate the need for “closeness” to the client that provides timely responses and frequency of contact, and relying totally on distributors, agents or representatives.

– Do not operate in full compliance with the law

It is needed to pay close attention to the certifications required for products, to the contracts to distributors and buyers; EMIRATES. lawyers cost a lot, but many times it is useful to guard that run into unpleasant situations. In the United Arab Emirates the rules are clear and simple to follow and it is assumed that you follow. Shortcuts and “cunning” may seem successful the first few times, but in the medium and long run it always pays the bill with interest.

– Think of being able to enjoy the creditworthiness gained in its own country

To operate in a stable and continuous way in the UAE, many times you need to rent an office and / or a wharehouse, buy a car for employees, etc. Unfortunately the new branches does not have a “history of debts paid” for which the credit institutions have not yet been able to verify the creditworthiness. This means that, even for the most solid companies in the EU, are not allowed to get from banks leasing to buying a car or credit cards for everyday purchases. Even suppliers, initially hardly agree to grant extensions on payments to 30/60 days.

– Do not answer correctly to the four main questions that an Emirates buyer addresses to a potential European supplier

  1. a) Where is your headquarters in the EMIRATES.? you must always have a phone and anEmirates address to be indicated; rarely a buyer buys Emirates products, especially the complex ones, from customers who are not on the territory
  2. b) do you have your staff in the EMIRATES.? the answer must be yes, as far as possible
  3. c) are your products certified for the EMIRATES. market? You must have the certification, otherwise your product will have a very small market because the insurance premiums of your customers could increase
  4. d) where are your warehouse? It is always needed to indicate a warehouse where you have stocks and spare parts; Emiratess are terrified of being abandoned by Europeans after purchase

Only after passing this initial screening, Emirates buyers take into account the non-UAE suppliers.

– Neglecting the after-sales activities

For Emiratess, there is no buying activity if after-sales activity is not assured so it is essential the presence of warehouse, products in stock, spare parts and specialized personnel on EMIRATES. territory that can intervene a few hours; it is equally wrong to think that you have to deal with after-sales assistance only when sales begins.

– Underestimating the laws relating to visas to work in the UAE

Very often companies that sell equipments or machinery in the EMIRATES. must send their engineers for installation or final testing at customers premises; most of times management has not thought about the fact that it is necessary that their staff need a specific visa to enter and work in the EMIRATES. and send their employees with a simple tourist visa; frequently it happens that these technicians are rejected at the security checkpoint and sent back to Italy, with a stamp in the passport “CANCELLED WITHOUT PREJUDICE”; in this case, both the employee and company enter into a “black list” and problems will magnify for both.

Manage the Emirates market like any other European country

Among European countries it has similarities that make the market much more homogeneous than you think; the Emirates market is very different from any other European market

Besides The territory of the United Arab Emirates has a width three times higher than the European: this entails long times, high cost of travel and logistics; also the Atlantic ocean is a geographic barrier that complicates any transport operation.

All this impacts significantly on the level of service, very sensitive to the Emirates: if any city in Europe can be reached in a day trip from any other European state, this is almost never possible if you want to achieve a state UAE leaving from Europe.

Useful Info & Tips for Managers



The service is aim to build a picture of the competitive environment of the industry in which the company intends to operate; main information provided:

  • Identification of the “conditio sine qua non ” to effectively operate in the EMIRATES. market
  • Definition of the potential market, the main competitors and their positioning
  • definition of the target audience and mapping of potential customers, distributors, partners
  • identification of sales channels for the optimal reach the aimed target
  • description of the regulatory framework, certification requirements and expectations of service before and after sales

This market research is carried out by consulting database coming form internal sources or external suppliers, or conducting interviews with key professionals in the field of investigation, overseeing the industry tradeshows.

Feasibility Plan

The service allows to
  • define an appropriate entry strategy, positioning and market development
  • optimize the human and financial resources needed to achieve the company internationalization
  • reduce time to get to break even of investments made
  • plan the implementation of a production site in the EMIRATES. territory

The feasibility plan consists of four essential parts:

  • a quantitative and / or qualitative, market research, in order to understand the competitive environment in the industry in which they will operate and identify the “condition sine qua non” to effectively reach the market
  • a “go-to-market” plan to define the marketing strategy to penetrate the UAE market based on the information acquired by the above market analysis, the objectives and the human and financial resources available to the company
  • a business plan, to determine the investments, cash flow and the financial impact of the entire project; this document is also the starting point for the preparation of documents that aim to make scouting of public or private funding
  • a project plan, a document that aims to concretely indicate the activities and the timing of entry and development in the UAE market

Financial incentives research

The service consists in searching for funding / incentives in Italy and the EMIRATES to finance the activities to help bring companies to the United Arab Emirates
  • Researching in Europe subsidized loans or grants, provided by public institutions such as the European Union, state or local government offices
  • Research in the United Arab Emirates for concessions granted to attract investment from abroad; such incentives may be: public funding or subsidized grants, tax credits, simplifications in issuing work visas, etc; such incentives vary according to the state, the county of destination, which business sector, (eg energy, ITC, pharmaceuticals), and the number of jobs to be generated in the EMIRATES. Companies that invest in the United Arab Emirates in an activity which is not only commercial but also productive have more opportunities.
  • Research in UAE private funding from venture capital firms.

Gen EMIRATES is able to process all documentation and requests to obtain public or private funding, both in Italy and in the United Arab Emirates.

Visas to work and operate in the EMIRATES

A work visa for the UAE is one of the requirements that companies must have to start stable and permanent activities on Emirates territory, where the aim is the hiring of direct employees

It is absolutely necessary to be compliant with work visas because UAE laws are very strict and cannot be avoided.

Most times, it is required that documentation be submitted and processed by skilled operators; the timing for approval may be brief, but it relies heavily on the expertise of those who submit the application and if the accompanying documents are complete; you therefore need to carefully plan for the problem of visas.



Setting up of a legal entity

Although it apparently may seem otherwise, setting up a legal entity entails significant benefits, also for small companies:

  • the market sees the fact that the foreign company is close to its UAE customers and is making investments to that effect
  • legal, administrative and logistics operations are considerably simplified
  • in case of disputes with customers and suppliers, the UAE justice system is fast and efficient. Also in the case of disputes of some significance (eg: damage caused by defective products) the first entity to be affected is the UAE corporation and only later eventually the Italian one
  • There may be significant tax advantages

Gen EMIRATES is able to set up a corporation, whose shareholder is the customer, without management being physically present in the UAE; activities are:

  • set up of a legal entity (usually a Limited Liability company, or a Corporation) whose presidents and managers are chosen by the management of the client company; there is no required minimum share capital (just $10), the timing for setting it up is very short (about 1-2 weeks), the set-up costs are minor (a few thousand $’s, one-off, inclusive of taxes)
  • Opening of bank accounts
  • legal and tax assistance regarding the location of the legal entity and the shareholders’ agreement.


Searches for partners, agents, distributors

This service is made up of two distinct phases:

Phase 1: Market survey and mapping of all distribution channels and players; the goal is to get a full picture of the competitive environment in the market segment of interest and learn about:

  • competitors (leaders, followers, etc)
  • prevalent business models with distinction between local and foreign brands
  • geographic areas with greater market potential
  • the requirements needed to compete with the existing brands to make a significant penetration of the market (certifications, business model, pricing, after-sales activities, etc)
  • the complete geographic mapping of main players (partners, distributors, agents / representatives, e-commerce platforms, etc)

The methodology for the development of the market research will be as follows:

  • Interviews with key players in the sector (buyers, trade figures, distributors, trade associations, competitors, consultants, end users, etc etc)
  • Analysis of statistic and quality reports available from associations and consulting firm specific (if available); these reports will remain available to the customer.
  • Visits to trade shows (if present during the survey period)

Phase 2: Engagement of the key players involved in distribution; the goal is to introduce the client company to a short list of potential distribution partners. The activities will be aimed at:

  • getting the “contact details” of key managers involved in distribution
  • make an initial contact to assess
  • consistency of the products of the client company with the market according to these experts
  • identifying the minimum requirements requested by the distribution partner in order to begin collaborating (eg demand for stock, exclusivity, possibility of re-branding, etc.)
  • identifying the minimum requirements requested by the customer in order to begin working with the distribution partner (eg: distribution area, minimum volumes of turnover, absence of competing products, etc)
  • evaluating the interest the distribution partner has to work with the client, and eventual investments necessary from both sides

Controlling work in progress: there are at least two intermediate check points to present the results of the activity; these checkpoints will be an opportunity to check the progress of the project and understand if it is consistent with the expectations of the customer.

Sales Office Outsourcing

This service allows a company to open a sales office in the EMIRATES quickly, without large upfront investments and allowing them to maintain a flexible organizational structure

The service includes the use of a sales manager available from Gen EMIRATES; the advantages are:

  • immediate initiation of the selling process and rapid penetration of the market
  • maximum reduction of the cost of market development
  • management activities in the EMIRATES are a local business
  • adjustment to the business model as required by the UAE market
  • structural flexibility is still on going (no direct personnel or other assets)

The tasks of the Sales Manager are:

  • check the marketability of the products (competitive analysis and technical)
  • identify the most appropriate distribution channels (and / or develop a business plan regarding distribution)
  • define a database of customers / agents / distributors / buyers
  • launch initial business contacts
  • proceed with the creation of a sales network (agents / distributors / retailers, etc)
  • participate in trade shows if appropriate, visit distributors and key clients

If necessary, the Sales Manager will investigate the technical, logistical and legal services needed for the sale of products

The Sales Manager usually has the following minimum profile:

  • is an Emirates citizen born in the UAE, in order to have immediate empathy with all trading partners and understand the culture.
  • Hired on a temporary basis – at least 6 months – part time or full time (depending on the goals and the workload) by Gen EMIRATES, and “leased” to the customer
  • Works at Gen EMIRATES offices, with a dedicated phone, email, PC + accessories, and business card of the client company
  • Is supervised by Gen EMIRATES personnel in the United Arab Emirates
  • Has a profile mid-senior, able to conduct market analysis and trade negotiations.

The remuneration of sales managers consists of a fixed and a variable amount depending on the targets; it must be kept in mind that the variable component of the salary does not constitute the majority of the compensation package, but rather it is an incentive.

Joint Venture with Gen EMIRATES

This service involves the participation of Gen EMIRATES to the results of turn over and / or net profit of a UAE subsidiary of a European company that intends to market and / or manufacture their products in the EMIRATES.

By offering this service, Gen EMIRATES selects very carefully the candidate companies and products / services to market, through surveys and market tests directly in the territory for a limited period, but enough to draw meaningful conclusions; the market test is paid for by the customer.

If the above tests are positive, Gen EMIRATES can assess their participation in a joint venture with the customer, which provides the resources for the start-up and business development in the UAE.

Sharing the results of the joint venture will depend on the contribution to the total investment and operating costs which Gen EMIRATES and the client cover individually to develop the market in the UAE.



Gen EMIRATES divides its potential customers into two segments that are distinguished based on experience and knowledge of the US market

Companies still not present in the UAE, or that have had sporadic experiences in selling to this market; usually these companies

  • are in a preliminary phase during which they only want to “test” the UAE market. They prefer to keep the flexible organizational structure
  • does not have an internal sales structure dedicated to the export market and especially the Emirates market
  • have limited financial resources to devote to the commercial development of a new market

Companies already present in the United Arab Emirates; usually these companies have already found the market attractive of the market and

  • want to structure themselves in order to satisfy completely the needs of the market (for example with better pre and post-sales services, with the presence of showrooms and warehouses, etc)
  • wish to control directly sales management through direct personnel focused on the development of the core business, but want to outsource the bureaucratic, administrative and logistics activities
  • want to reduce the costs of their operations and optimize the use of their human resources in the territory


Gen EMIRATES customers transversely belong to almost all industries, although we can boast a solid experience in industrial mechanics, automotive, manufacturing, and of course in those areas where the “Made in Italy” label (fashion, food, cosmetics, furniture / design) excels.

From the point of view of size, our customers are very heterogeneous; we have clients:

  • of all sizes, who are planning to enter and develop the US market with a careful analysis of the market, looking for distributors / partners and on-site facilities
  • with less than 100 employees, with branch offices and staff as well as warehouses for storing goods in the territory
  • with more than 100 employees, with a production site in the territory as well as offices and sales staff

Services not offered by Gen EMIRATES

Below is an indication of some services that are frequently requested, but that Gen EMIRATES does not offer:

  • pure sales activities: our structure is not equipped with agents / representatives or salesman located throughout the US who can pursue direct sales activities and propose customer’s products to distributors or buyers of retail chains; we are not a sales agency and our compensation is never based solely on commissions

  • business incubator (or business support to start-ups): while being aware that there are products / services with significant market potential for quality and innovation, we do not invest in companies that do not have their own economic resources needed to finance the development of their commercial activities in the US

  • activities paid on “success fees” basis: in general we do not offer services in which compensation is calculated based on success. All research activities (searching for partners, distributors, employees, buyers, etc.) require a monthly fee or are compensated “on a project basis” proportionate to the use of our resources

The fees of Gen EMIRATES services

It is not possible to define in advance a standard fee for our services; our proposals are always customized, depending on the expectations and the activities required by each customer; there is no predetermined price list available. The calculation of our fee is the result of careful analysis of the use of the precise resources required to honor the promises made in the contract.

Gen EMIRATES offers many services, both “consulting” and operational; for this reason pricing models vary based on the proposed service; here is an example:

  • Pricing by “project basis”:

It applies to services that we know with certainty what will be required regarding the use of our resources; in this case the cost of the service is well-defined and agreed upon before the task.

Examples of services typically contracted for on a “project basis” are: feasibility studies, and setting up of a legal entity.

  • Pricing according to a “consumption basis”:

This applies to services where it is not possible know in advance what will be the use of our resources regarding variable costs not otherwise definable at the beginning; in this case the cost of the service is defined on the basis of an hourly rate or daily rate that is applied according to the use of our resources; at the end of each month, an invoice is issued indicating the time spent on the project and all other details week by week; billing is monthly. Sometimes the amount is limited by contract with a maximum budget of monthly spending, after which permission must be requested.

An example of a typical service on a “consumption basis” is the implementation of a production unit or commercial development through a Gen EMIRATES sales manager (by commercial development we mean identifying and contacting qualified trade partners who could seriously consider the product / service)

  • Pricing “on a monthly basis”:

This applies to services that we know with certainty in advance what resources will be required over a period of time; in this case the cost of the service is well-defined, agreed before the start of the business and is paid on a monthly basis.

Examples of services typically billed “on a monthly basis” are administration and logistics management.

There are no fees “on a commission basis” or “on a success fee basis” as Gen EMIRATES does not provide direct sales activities on behalf of its clients.


Over the years, Gen EMIRATES has developed agreements and collaborates with companies that provide very specific and essential services for companies that have decided to initiate the process of internationalization; The services are:

  • certification, labeling and adapting of production processes for the export of foodstuffs; these services allow food companies to receive specific instructions in order to adapt perfectly to the EMIRATES. Requirements for the export of all food products from Italy; without being totally compliant, all food products shipped from Italy are likely to be rejected or destroyed.

The partner of Gen EMIRATES for this category of services is Foodconcept (

  • Business due diligence & corporate intelligence: the aim of this service is the analysis (screening) of the reliability, economic robustness / equity and reputation of third parties (individuals and companies) with which the client is considering embarking on a partnership or temporary collaboration. Knowing your business partners is the first step towards a successful strategy, particularly when it comes to companies and people both geographically and culturally “far away”.

The partner of Gen EMIRATES for this category of services is Euro Investigation (

  • Organization of trade shows and exhibitions: trade shows are one of the most important promotional and commercial activities for companies seeking to enter and expand their business in the United Arab Emirates; you must rely on specialized partners that book the space, organize all the logistics, design and who can create any type of display system; to accomplish this task requires specific know-how, perfect organization and punctuality

The partner of Gen EMIRATES for this category of services is Universal Marketing (

  • Funding for the internationalization of their company through a process of crowd funding: Equity Crowdfunding is an alternative to bank credit and a popular way for raising capital to finance interesting development projects; now also unlisted Italian SME’s can raise public funds by selling shares in the company, by “applying” on authorized internet platforms.

The partner of Gen EMIRATES for this category of services is Crowd Advisors (


To get any infos please contact us:

Gen EMIRATES  has offices in Italy, UAE, Switzerland and United States

Italy – Milano

Via Coni Zugna 56
20144 Milano
tel + 39 02 36587412

UAE – Dubai

Al Bastaki Business Services

Office#626, B Block, Business Village,

Deira, Dubai, UAE

Swiss – Lugano

Via Maraini 42a
6963 Lugano
tel + 41 91 2087086

United States – Miami

2525 Ponce de Leon Boulevard
Penthouse 1225
 Miami, FL 33134
tel +1 (786) 288 0209

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