The service is aim to build a picture of the competitive environment of the industry in which the company intends to operate; main information provided:

  • Identification of the “conditio sine qua non ” to effectively operate in the EMIRATES. market
  • Definition of the potential market, the main competitors and their positioning
  • definition of the target audience and mapping of potential customers, distributors, partners
  • identification of sales channels for the optimal reach the aimed target
  • description of the regulatory framework, certification requirements and expectations of service before and after sales

This market research is carried out by consulting database coming form internal sources or external suppliers, or conducting interviews with key professionals in the field of investigation, overseeing the industry tradeshows.


The service allows to:

  • define an appropriate entry strategy, positioning and market development
  • optimize the human and financial resources needed to achieve the company internationalization
  • reduce time to get to break even of investments made
  • plan the implementation of a production site in the EMIRATES territory

The feasibility plan consists of four essential parts:

  • a quantitative and / or qualitative, market research, in order to understand the competitive environment in the industry in which they will operate and identify the “condition sine qua non” to effectively reach the market
  • a “go-to-market” plan to define the marketing strategy to penetrate the UAE market based on the information acquired by the above market analysis, the objectives and the human and financial resources available to the company
  • a business plan, to determine the investments, cash flow and the financial impact of the entire project; this document is also the starting point for the preparation of documents that aim to make scouting of public or private funding
  • a project plan, a document that aims to concretely indicate the activities and the timing of entry and development in the UAE market.


The service consists in searching for funding / incentives in Italy and the EMIRATES to finance the activities to help bring companies to the United Arab Emirates
  • Researching in Europe subsidized loans or grants, provided by public institutions such as the European Union, state or local government offices
  • Research in the United Arab Emirates for concessions granted to attract investment from abroad; such incentives may be: public funding or subsidized grants, tax credits, simplifications in issuing work visas, etc; such incentives vary according to the state, the county of destination, which business sector, (eg energy, ITC, pharmaceuticals), and the number of jobs to be generated in the EMIRATES. Companies that invest in the United Arab Emirates in an activity which is not only commercial but also productive have more opportunities.
  • Research in UAE private funding from venture capital firms.

Gen EMIRATES is able to process all documentation and requests to obtain public or private funding, both in Italy and in the United Arab Emirates.


A work visa for the UAE is one of the requirements that companies must have to start stable and permanent activities on Emirates territory, where the aim is the hiring of direct employees

It is absolutely necessary to be compliant with work visas because UAE laws are very strict and cannot be avoided.

Most times, it is required that documentation be submitted and processed by skilled operators; the timing for approval may be brief, but it relies heavily on the expertise of those who submit the application and if the accompanying documents are complete; you therefore need to carefully plan for the problem of visas.


Below is an indication of some services that are frequently requested, but that Gen EMIRATES does not offer:

  • pure sales activities: our structure is not equipped with agents / representatives or salesman located throughout the US who can pursue direct sales activities and propose customer’s products to distributors or buyers of retail chains; we are not a sales agency and our compensation is never based solely on commissions
  • business incubator (or business support to start-ups): while being aware that there are products / services with significant market potential for quality and innovation, we do not invest in companies that do not have their own economic resources needed to finance the development of their commercial activities in the US
  • activities paid on “success fees” basis: in general we do not offer services in which compensation is calculated based on success. All research activities (searching for partners, distributors, employees, buyers, etc.) require a monthly fee or are compensated “on a project basis” proportionate to the use of our resources


It is not possible to define in advance a standard fee for our services; our proposals are always customized, depending on the expectations and the activities required by each customer; there is no predetermined price list available. The calculation of our fee is the result of careful analysis of the use of the precise resources required to honor the promises made in the contract.

Gen EMIRATES offers many services, both “consulting” and operational; for this reason pricing models vary based on the proposed service; here is an example:

Pricing by “project basis”:

  • It applies to services that we know with certainty what will be required regarding the use of our resources; in this case the cost of the service is well-defined and agreed upon before the task.
  • Examples of services typically contracted for on a “project basis” are: feasibility studies, and setting up of a legal entity.

Pricing according to a “consumption basis”:

  • This applies to services where it is not possible know in advance what will be the use of our resources regarding variable costs not otherwise definable at the beginning; in this case the cost of the service is defined on the basis of an hourly rate or daily rate that is applied according to the use of our resources; at the end of each month, an invoice is issued indicating the time spent on the project and all other details week by week; billing is monthly. Sometimes the amount is limited by contract with a maximum budget of monthly spending, after which permission must be requested.
  • An example of a typical service on a “consumption basis” is the implementation of a production unit

Pricing “on a monthly basis”:

  • This applies to services that we know with certainty in advance what resources will be required over a period of time; in this case the cost of the service is well-defined, agreed before the start of the business and is paid on a monthly basis.
  • Examples of services typically billed “on a monthly basis” are administration and logistics management.